The Oakville Telephone Directory
THE CHALLENGE: To create a new look for a Telephone Directory while considering functionality. THE APPROACH: Crowded illustrations and bright fun colours capture the busy lifestyle of a city. Spiral...
View ArticleLogos
THE CHALLENGE: To create a name for nine fictional companies in selected industries. Once completed we were to create a logo for each. THE APPROACH: I chose unique and fun names to work with. After...
View ArticleFruité Redesign
THE CHALLENGE: To redesign an existing fruit juice product. THE APPROACH: I chose to redesign the juice brand Fruité. They are relatively cheap in cost and are mostly meant for children. I decided to...
View ArticleFarmers Market Stationery
THE CHALLENGE: To create a logo and a stationery package + 1 additional item for a farmers market. THE APPROACH: I chose to explore the farmers market scene in the larger cities. I wanted to show...
View ArticleHotel Branding : Okanagan Club & Lodge
THE CHALLENGE: To create a logo, stationery and any other additional items for the hotel. THE APPROACH: After researching information about the Okanagan Valley I decided to capture its history in my...
View ArticleEditorial : Emile St Jean
THE CHALLENGE: To create a book about a family hero. We were to have 4 spreads and a cover spine and back. THE APPROACH: I knew immediately who I was going to chose for this project - my Great grand...
View ArticleEvent Invitation Package : Goodfoot Delivery
THE CHALLENGE: To create an invitation, RSVP, envelope, tickets and event guide for a non-profit event THE APPROACH: I chose a non-profit courier service in downtown Toronto for my project. What...
View ArticleAwk Moments Cards
THE CHALLENGE: To design a card for a unique holliday or something a card isn't typically given out for. THE APPROACH: I originally came up with the first idea of giving someone a card after you had...
View ArticlePackaging Design - Garam Masala
THE CHALLENGE: To introduce and familiarize Canadians with a product popular in another country. I was given the country India. THE APPROACH: I chose and indian product called "Garam Masala". It is a...
View ArticleEditorial : Dazed & Confused
THE CHALLENGE: To create a new logo, cover and two spreads for the magazine "Dazed & Confused" while hinting at the same style. THE APPROACH: I researched about yarn for another project for an...
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